"Why and When Consumers Prefer Products of User-Driven Firms: A Social ..."

Darren W. Dahl, Christoph Fuchs, Martin Schreier (2015)

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DOI: 10.1287/MNSC.2014.1999

access: closed

type: Journal Article

metadata version: 2024-02-23

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Darren W. Dahl, Christoph Fuchs, Martin Schreier:
Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Manag. Sci. 61(8): 1978-1988 (2015)

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