"Best of Both Worlds Ad Contracts: Guaranteed Allocation and Price with ..."

Maxime C. Cohen et al. (2023)

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DOI: 10.1287/MNSC.2022.4542

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type: Journal Article

metadata version: 2024-01-13

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Maxime C. Cohen, Antoine Désir, Nitish Korula, Balasubramanian Sivan:
Best of Both Worlds Ad Contracts: Guaranteed Allocation and Price with Programmatic Efficiency. Manag. Sci. 69(7): 4027-4050 (2023)

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