"Traditional and IS-Enabled Customer Acquisition on the Internet."

Jeonghye Choi, David R. Bell, Leonard M. Lodish (2012)

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DOI: 10.1287/MNSC.1110.1447

access: closed

type: Journal Article

metadata version: 2020-06-30

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Jeonghye Choi, David R. Bell, Leonard M. Lodish:
Traditional and IS-Enabled Customer Acquisition on the Internet. Manag. Sci. 58(4): 754-769 (2012)

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