"Investigating the Effects of Store-Brand Introduction on Retailer Demand ..."

Pradeep K. Chintagunta, André Bonfrer, Inseong Song (2002)

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DOI: 10.1287/MNSC.48.10.1242.274

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type: Journal Article

metadata version: 2020-06-30

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Pradeep K. Chintagunta, André Bonfrer, Inseong Song:
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior. Manag. Sci. 48(10): 1242-1267 (2002)

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