"A Theoretical Framework for Managing the New Product Development ..."

Raul O. Chao, Stylianos Kavadias (2008)

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DOI: 10.1287/MNSC.1070.0828

access: closed

type: Journal Article

metadata version: 2020-06-30

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Raul O. Chao, Stylianos Kavadias:
A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets. Manag. Sci. 54(5): 907-921 (2008)

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