"The Stock Market in the Driver's Seat! Implications for R&D and Marketing."

Anindita Chakravarty, Rajdeep Grewal (2011)

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DOI: 10.1287/MNSC.1110.1317

access: closed

type: Journal Article

metadata version: 2020-06-30

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Anindita Chakravarty, Rajdeep Grewal:
The Stock Market in the Driver's Seat! Implications for R&D and Marketing. Manag. Sci. 57(9): 1594-1609 (2011)

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