"Cost Structure, Customer Profitability, and Retention Implications of ..."

Dennis Campbell, Frances X. Frei (2010)

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DOI: 10.1287/MNSC.1090.1066

access: closed

type: Journal Article

metadata version: 2020-06-30

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Dennis Campbell, Frances X. Frei:
Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel. Manag. Sci. 56(1): 4-24 (2010)

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