"Research Note - Should Consumers Use the Halo to Form Product Evaluations?"

Peter Boatwright, Ajay Kalra, Wei Zhang (2008)

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DOI: 10.1287/MNSC.1070.0742

access: closed

type: Journal Article

metadata version: 2020-06-30

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Peter Boatwright, Ajay Kalra, Wei Zhang:
Research Note - Should Consumers Use the Halo to Form Product Evaluations? Manag. Sci. 54(1): 217-223 (2008)

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