"Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits."

David R. Bell, Santiago Gallino, Antonio Moreno (2018)

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DOI: 10.1287/MNSC.2016.2684

access: closed

type: Journal Article

metadata version: 2020-06-30

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David R. Bell, Santiago Gallino, Antonio Moreno:
Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits. Manag. Sci. 64(4): 1629-1651 (2018)

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