"The Financial Rewards of New Product Introductions in the Personal ..."

Barry L. Bayus, Gary Erickson, Robert Jacobson (2003)

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DOI: 10.1287/MNSC.49.2.197.12741

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type: Journal Article

metadata version: 2020-06-30

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Barry L. Bayus, Gary Erickson, Robert Jacobson:
The Financial Rewards of New Product Introductions in the Personal Computer Industry. Manag. Sci. 49(2): 197-210 (2003)

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