"Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation ..."

Naresh Bansal et al. (2017)

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DOI: 10.1287/MNSC.2015.2418

access: closed

type: Journal Article

metadata version: 2020-06-30

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Naresh Bansal, Kissan Joseph, Minghui Ma, M. Babajide Wintoki:
Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance. Manag. Sci. 63(6): 1993-2015 (2017)

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