"Only the Ugly Face? A Theoretical Model of Brand Dilution."

Emanuele Bacchiega et al. (2024)

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DOI: 10.1287/MNSC.2022.00852

access: closed

type: Journal Article

metadata version: 2024-07-04

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Emanuele Bacchiega, Mariachiara Colucci, Vincenzo Denicolò, Marco Magnani:
Only the Ugly Face? A Theoretical Model of Brand Dilution. Manag. Sci. 70(5): 3182-3199 (2024)

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