"The Impact of Consumer Multi-homing on Advertising Markets and Media ..."

Susan Athey, Emilio Calvano, Joshua S. Gans (2018)

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DOI: 10.1287/MNSC.2016.2675

access: closed

type: Journal Article

metadata version: 2021-10-14

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Susan Athey, Emilio Calvano, Joshua S. Gans:
The Impact of Consumer Multi-homing on Advertising Markets and Media Competition. Manag. Sci. 64(4): 1574-1590 (2018)

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