"Pathways to Profits: The Impact of Marketing vs. Finance Skills on ..."

Stephen J. Anderson, Rajesh Chandy, Bilal Zia (2018)

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DOI: 10.1287/MNSC.2017.2920

access: closed

type: Journal Article

metadata version: 2020-06-30

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Stephen J. Anderson, Rajesh Chandy, Bilal Zia:
Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance. Manag. Sci. 64(12): 5559-5583 (2018)

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