"The Dynamic Impact of Product-Harm Crises on Brand Preference and ..."

Yan Liu, Venkatesh Shankar (2015)

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DOI: 10.1287/MNSC.2014.2095

access: closed

type: Journal Article

metadata version: 2020-06-30

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Yan Liu, Venkatesh Shankar:
The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry. Manag. Sci. 61(10): 2514-2535 (2015)

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