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"Integrating social media in the marketing mix: the case of Best ..."

Melinda Kenneway, Charlie Rapple (2012)

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DOI: 10.1087/20120103

access: closed

type: Journal Article

metadata version: 2020-07-16

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Melinda Kenneway, Charlie Rapple:
Integrating social media in the marketing mix: the case of Best Practice. Learn. Publ. 25(1): 17-20 (2012)

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