"Going beyond the buzzword: what exactly is CRM?"

Lloyd Alan Fletcher (2001)

> Home

Details and statistics

DOI: 10.1087/095315101750240476

access: closed

type: Journal Article

metadata version: 2020-07-16

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/lp/Fletcher01
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/lp/Fletcher01
Lloyd Alan Fletcher:
Going beyond the buzzword: what exactly is CRM? Learn. Publ. 14(3): 213-222 (2001)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.