"Consumer attitudes toward online video advertisement: YouTube as a platform."

Keng-Chieh Yang et al. (2017)

> Home

Details and statistics

DOI: 10.1108/K-03-2016-0038

access: closed

type: Journal Article

metadata version: 2022-03-16

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/kybernetes/YangHYY17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/kybernetes/YangHYY17
Keng-Chieh Yang, Chia-Hui Huang, Conna Yang, Su Yu Yang:
Consumer attitudes toward online video advertisement: YouTube as a platform. Kybernetes 46(5): 840-853 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.