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"An optimal strategy of advertising and electronic word-of-mouth with ..."

Jizi Li et al. (2023)

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DOI: 10.1108/K-03-2022-0369

access: closed

type: Journal Article

metadata version: 2024-03-22

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  - journals/kybernetes/LiYLD23
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  - https://dblp.org/rec/journals/kybernetes/LiYLD23
Jizi Li, Yue Yu, Chunling Liu, Xudong Deng:
An optimal strategy of advertising and electronic word-of-mouth with considering rebates. Kybernetes 52(12): 6440-6466 (2023)

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