"Modeling the effect of word-of-mouth advertising on a mobile game ..."

Mostafa Jafari, Mohammadreza Parsanejad, Mahshidsadat Makki (2024)

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DOI: 10.1108/K-11-2022-1585

access: closed

type: Journal Article

metadata version: 2024-11-30

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  - https://dblp.org/rec/journals/kybernetes/JafariPM24
Mostafa Jafari, Mohammadreza Parsanejad, Mahshidsadat Makki:
Modeling the effect of word-of-mouth advertising on a mobile game installation based on the Bass diffusion model using system dynamics. Kybernetes 53(10): 3087-3115 (2024)

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