"Explaining the mechanism of brand hate: a mixed-method investigation using ..."

Mudassir Husnain et al. (2023)

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DOI: 10.1108/K-12-2021-1246

access: closed

type: Journal Article

metadata version: 2024-10-03

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  - journals/kybernetes/HusnainSHZUJ23
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  - https://dblp.org/rec/journals/kybernetes/HusnainSHZUJ23
Mudassir Husnain, Fauzia Syed, Khalid Hussain, Qingyu Zhang, Muhammad Usman, Muzhar Javed:
Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets. Kybernetes 52(10): 3857-3877 (2023)

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