"Estimating the value of corporate co-branding synergies."

Wei-Lun Chang, Kuan-Chi Chang (2012)

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DOI: 10.1108/03684921211213061

access: closed

type: Journal Article

metadata version: 2018-11-02

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  - https://dblp.org/rec/journals/kybernetes/ChangC12
Wei-Lun Chang, Kuan-Chi Chang:
Estimating the value of corporate co-branding synergies. Kybernetes 41(1): 239-253 (2012)

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