"Using multi-criteria decision aid to rank and select co-branding partners: ..."

Wei-Lun Chang (2009)

> Home

Details and statistics

DOI: 10.1108/03684920910973171

access: closed

type: Journal Article

metadata version: 2018-11-02

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/kybernetes/Chang09
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/kybernetes/Chang09
Wei-Lun Chang:
Using multi-criteria decision aid to rank and select co-branding partners: From a brand personality perspective. Kybernetes 38(6): 950-965 (2009)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.