"A value-based pricing system for strategic co-branding goods."

Wei-Lun Chang (2008)

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DOI: 10.1108/03684920810884360

access: closed

type: Journal Article

metadata version: 2018-11-02

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Wei-Lun Chang:
A value-based pricing system for strategic co-branding goods. Kybernetes 37(7): 978-996 (2008)

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