"An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising ..."

Hong Yao et al. (2015)

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DOI: 10.4018/IJWSR.2015100101

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type: Journal Article

metadata version: 2024-05-07

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Hong Yao, Guang Yang, Deze Zeng, Chao Liu, Qingzhong Liang, Chengyu Hu:
An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis. Int. J. Web Serv. Res. 12(4): 1-15 (2015)

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