"The Differential Effects of Augmented Reality and Product Presentation ..."

Liying Zhou, Limin Niu, Taiyang Zhao (2024)

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DOI: 10.3390/JTAER19040146

access: open

type: Journal Article

metadata version: 2024-11-22

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  - https://dblp.org/rec/journals/jtaer/ZhouNZ24
Liying Zhou, Limin Niu, Taiyang Zhao:
The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective. J. Theor. Appl. Electron. Commer. Res. 19(4): 3035-3050 (2024)

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