"How Social Presence Influences Engagement in Short Video-Embedded ..."

Can Zheng et al. (2024)

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DOI: 10.3390/JTAER19020038

access: open

type: Journal Article

metadata version: 2024-07-19

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  - journals/jtaer/ZhengLCK24
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  - https://dblp.org/rec/journals/jtaer/ZhengLCK24
Can Zheng, Shuai Ling, Dongmin Cho, Yonggu Kim:
How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance. J. Theor. Appl. Electron. Commer. Res. 19(2): 705-724 (2024)

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