"Examining Consumers' Perceptions of and Attitudes toward Digital ..."

Yanbo Zhang, Chuanlan Liu, Yanru Lyu (2023)

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DOI: 10.3390/JTAER18040099

access: open

type: Journal Article

metadata version: 2024-01-13

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Yanbo Zhang, Chuanlan Liu, Yanru Lyu:
Examining Consumers' Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands' Digital Fashion Specifically. J. Theor. Appl. Electron. Commer. Res. 18(4): 1971-1989 (2023)

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