"Exploring the Gamification Affordances in Online Shopping with the ..."

Xiao-Yu Xu et al. (2022)

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DOI: 10.3390/JTAER18010016

access: open

type: Journal Article

metadata version: 2023-06-02

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  - https://dblp.org/rec/journals/jtaer/XuTJW22
Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qing-Dan Jia, Kuang Wu:
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS. J. Theor. Appl. Electron. Commer. Res. 18(1): 289-310 (2022)

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