"Understanding How Streamer's Self-Presentation in E-Commerce Live ..."

Shuangshuang Song et al. (2024)

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DOI: 10.3390/JTAER19030095

access: open

type: Journal Article

metadata version: 2024-11-30

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Shuangshuang Song, Ying Xu, Baolong Ma, Xin Zong:
Understanding How Streamer's Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge. J. Theor. Appl. Electron. Commer. Res. 19(3): 1922-1942 (2024)

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