"Social Media Activities and Its Influence on Customer-Brand Relationship: ..."

Sukanya Sharma et al. (2021)

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DOI: 10.3390/JTAER16040036

access: open

type: Journal Article

metadata version: 2022-12-07

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Sukanya Sharma, Saumya Singh, Fedric Kujur, Gairik Das:
Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers' Activity in India. J. Theor. Appl. Electron. Commer. Res. 16(4): 602-617 (2021)

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