"Multichannel Digital Marketing Optimizations through Big Data Analytics in ..."

Damianos P. Sakas et al. (2022)

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DOI: 10.3390/JTAER17040070

access: open

type: Journal Article

metadata version: 2024-09-27

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Damianos P. Sakas, Dimitrios P. Reklitis, Marina C. Terzi, Costas Vassilakis:
Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry. J. Theor. Appl. Electron. Commer. Res. 17(4): 1383-1408 (2022)

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