"Emotional Bonds with Technology: The Impact of Customer Readiness on ..."

Atieh Poushneh, Arturo Z. Vasquez-Parraga (2019)

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DOI: 10.4067/S0718-18762019000200108

access: open

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/jtaer/PoushnehV19
Atieh Poushneh, Arturo Z. Vasquez-Parraga:
Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value. J. Theor. Appl. Electron. Commer. Res. 14(2) (2019)

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