"Eye Tracking and an A/B Split Test for Social Media Marketing ..."

Eliza Nichifor et al. (2021)

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DOI: 10.3390/JTAER16060128

access: open

type: Journal Article

metadata version: 2022-10-02

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Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Silvia Sumedrea, Catalin Ioan Maican, Alina Simona Tecau:
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. J. Theor. Appl. Electron. Commer. Res. 16(6): 2319-2340 (2021)

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