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"Determinants of Use of Social Media Tools in Retailing Sector."

Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo, Efthymios Constantinides (2014)

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DOI: 10.4067/S0718-18762014000100005

access: open

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/jtaer/Lorenzo-RomeroAC14
Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo, Efthymios Constantinides:
Determinants of Use of Social Media Tools in Retailing Sector. J. Theor. Appl. Electron. Commer. Res. 9(1): 44-55 (2014)

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