"Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: ..."

Qihua Liu et al. (2020)

> Home

Details and statistics

DOI: 10.4067/S0718-18762020000100106

access: open

type: Journal Article

metadata version: 2021-02-17

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/jtaer/LiuZHZ020
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jtaer/LiuZHZ020
Qihua Liu, Xiaoyu Zhang, Shan Huang, Liyi Zhang, Yang Zhao:
Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement. J. Theor. Appl. Electron. Commer. Res. 15(1) (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.