"How Perceived Similarity between Travel Destinations and Hometowns ..."

Meilian Liu et al. (2024)

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DOI: 10.3390/JTAER19040133

access: open

type: Journal Article

metadata version: 2024-11-22

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  - https://dblp.org/rec/journals/jtaer/LiuCZX24
Meilian Liu, Xiaoguang Chen, Xinyue Zhao, Qian Xu:
How Perceived Similarity between Travel Destinations and Hometowns Influences Consumer Experience in Online Travel Blind Boxes: The Mediating Role of the Aha Moment. J. Theor. Appl. Electron. Commer. Res. 19(4): 2765-2782 (2024)

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