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"Why Advertise on Short Video Platforms? Optimizing Online Advertising ..."
Weifeng Li, Minghui Jiang, Wentao Zhan (2022)
- Weifeng Li, Minghui Jiang, Wentao Zhan:
Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality. J. Theor. Appl. Electron. Commer. Res. 17(3): 1057-1074 (2022)
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