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"Using Online User-Generated Reviews to Predict Offline Box-Office Sales ..."
Chieh Lee, Xun Xu, Chia-Chun Lin (2019)
- Chieh Lee, Xun Xu, Chia-Chun Lin:
Using Online User-Generated Reviews to Predict Offline Box-Office Sales and Online DVD Store Sales in the O2O Era. J. Theor. Appl. Electron. Commer. Res. 14(1) (2019)
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