"Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: ..."

Bong-Keun Jeong, Tom E. Yoon, Sarah S. Khan (2021)

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DOI: 10.3390/JTAER16030021

access: open

type: Journal Article

metadata version: 2022-07-13

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Bong-Keun Jeong, Tom E. Yoon, Sarah S. Khan:
Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness. J. Theor. Appl. Electron. Commer. Res. 16(3): 298-319 (2021)

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