""Will You Buy It If They Recommend It?" Exploring the ..."

Yi-Ting Huang, An-Di Gong (2024)

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DOI: 10.3390/JTAER19030082

access: open

type: Journal Article

metadata version: 2024-12-24

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Yi-Ting Huang, An-Di Gong:
"Will You Buy It If They Recommend It?" Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items. J. Theor. Appl. Electron. Commer. Res. 19(3): 1682-1698 (2024)

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