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"Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual ..."
Chris Houliez, Edward Gamble (2012)
- Chris Houliez, Edward Gamble:
Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups. J. Theor. Appl. Electron. Commer. Res. 7(2): 31-51 (2012)
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