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ORCID"The Roles of Electronic Word of Mouth and Information Searching in the ..."
Achmad Nizar Hidayanto et al. (2017)
- Achmad Nizar Hidayanto, Mutia Ovirza, Pinkie Anggia, Nur Fitriah Ayuning Budi, Kongkiti Phusavat:
The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia. J. Theor. Appl. Electron. Commer. Res. 12(3): 69-85 (2017)
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