"What Drives Consumers to Pass Along Marketer-Generated eWOM in Social ..."

Sara Steffes Hansen, Jin Kyun Lee (2013)

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DOI: 10.4067/S0718-18762013000100005

access: open

type: Journal Article

metadata version: 2022-06-10

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Sara Steffes Hansen, Jin Kyun Lee:
What Drives Consumers to Pass Along Marketer-Generated eWOM in Social Network Games? Social and Game Factors in Play. J. Theor. Appl. Electron. Commer. Res. 8(1): 53-68 (2013)

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