"Measuring Online Sensory Consumer Experience: Introducing the Online ..."

Kevin Hamacher, Rüdiger Buchkremer (2022)

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DOI: 10.3390/JTAER17020039

access: open

type: Journal Article

metadata version: 2022-07-25

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  - journals/jtaer/HamacherB22
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  - https://dblp.org/rec/journals/jtaer/HamacherB22
Kevin Hamacher, Rüdiger Buchkremer:
Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach. J. Theor. Appl. Electron. Commer. Res. 17(2): 751-772 (2022)

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