"Transitioning from Multichannel to Omnichannel Customer Experience in ..."

Carmen Gerea, Valeria Herskovic (2022)

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DOI: 10.3390/JTAER17020021

access: open

type: Journal Article

metadata version: 2022-04-29

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Carmen Gerea, Valeria Herskovic:
Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies. J. Theor. Appl. Electron. Commer. Res. 17(2): 394-413 (2022)

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