"The Relationship between CSR Communication on Social Media, Purchase ..."

Guping Cheng et al. (2021)

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DOI: 10.3390/JTAER16040058

access: open

type: Journal Article

metadata version: 2024-07-19

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Guping Cheng, Jacob Cherian, Muhammad Safdar Sial, Grzegorz Mentel, Peng Wan, Susana Álvarez-Otero, Usama Saleem:
The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy. J. Theor. Appl. Electron. Commer. Res. 16(4): 1025-1041 (2021)

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