"Can Influencer Persona Increase the Effectiveness of Social Media Video ..."

Haoyu Chen, Jifan Ren (2024)

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DOI: 10.3390/JTAER19030118

access: open

type: Journal Article

metadata version: 2024-11-30

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Haoyu Chen, Jifan Ren:
Can Influencer Persona Increase the Effectiveness of Social Media Video Ads? The Mediating Effect of Consumer Perceptions of Self. J. Theor. Appl. Electron. Commer. Res. 19(3): 2451-2475 (2024)

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