"Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish ..."

Enrique Bigné, Carla Ruiz-Mafé, Silvia Sanz-Blas (2007)

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DOI: 10.3390/JTAER2020013

access: open

type: Journal Article

metadata version: 2022-07-14

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Enrique Bigné, Carla Ruiz-Mafé, Silvia Sanz-Blas:
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users. J. Theor. Appl. Electron. Commer. Res. 2(2): 48-60 (2007)

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