"CRM in the digital age: implementation of CRM in three contemporary B2B firms."

Heini Sisko Maarit Lipiäinen (2015)

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DOI: 10.1108/JSIT-06-2014-0044

access: closed

type: Journal Article

metadata version: 2022-03-16

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Heini Sisko Maarit Lipiäinen:
CRM in the digital age: implementation of CRM in three contemporary B2B firms. J. Syst. Inf. Technol. 17(1): 2-19 (2015)

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